Metalmaster Featured In Metal Construction News

At McHenry, Ill.-based Metalmaster Roofmaster, Dave Kozial, vice president of finance, and Rock Smeja, vice president of marketing, explain how the company reinvested in its business and recently purchased new state-of-the-art fabrication equipment for composite metal wall panels. “We invested in a few different areas to try and become more versatile,” says Smeja. “We did our research and realized that we needed to branch-out into a couple of different areas of the market that were related to our core business that would in-turn, allow us to expand our market share” In addition to expanding into the composite metal wall panel market, the company focused on growing their service department as well as investing  in the most advanced estimating  software.

In response to a reduction in margins as a result of the recession, Kozial says they had to develop other markets to increase sales volume and profitability.  Metalmaster Roofmaster has diversified beyond being just a commercial roofing and sheet metal contractor through Sno Gem, a snow retention and roof accessory company;  Smeja LLC, a real estate holdings company; and Limitless Innovations, a retail innovations product company.

To increase sales volume, Kozial explains that it was critical to “keep our costs in line, and use any excess capital to reinvest in the company to make ourselves more competitive, such as investing in the new estimating software and the new fabrication equipment. This allowed us to go out in a couple of different directions marketwise.”